In this complex world of Domain Hosting and email deliverability, you may come across the word Domain reputation.
Domain reputation refers to how mailbox providers perceive your mail-registered Domain name or your branded domain’s overall “health” or reputation by providing them with a score. These scores highly influence whether your emails successfully land in recipients’ inboxes or get diverted to spam folders.
However, to make your email delivery campaign successful and build the reputation of your domain name, one has to improve the score.
So, what are the different ways to improve the scores and maintain a healthy score overall? To know this, keep reading this article.
Tips To Improve Your Website’s Domain Reputation Score
-
Initiate a Gradual Domain Warmup
For improved domain reputation, conduct a domain warmup by gradually increasing email volume, starting with small emails to engaged recipients. This builds domain reputation, enabling later outreach to less active contacts without penalty. Skip this tip if you are not a new sender.
This will give you time to analyse issues like increased unsubscribe rates, inactive addresses, spam placements, or lacking SPF/DKIM records for damaged reputation, adjusting sending accordingly for improvement.
-
Increase Open Rates
To enhance domain reputation, address declining open rates by segmenting lists, using recipients’ names in subject lines, and avoiding spam filters with a clean IP address. Also, optimise timing for better email engagement and prevent emails from landing in spam folders.
-
Boost Engagement
The other hack to improve the domain reputation is to enhance email sender quality by boosting engagement through a welcome email. Also, do the following:
- Optimising CTAs for higher click-through rates
- Conducting re-engagement campaigns for inactive recipients.
- Experiment with CTA design, frequency, placement
For the re-engagement, it is recommended to store email copies to find and preserve the best approach for your target audience.
-
Leverage the Benefits of Email Marketing Tools
Another tip to enhance domain reputation is utilising email marketing tools like
- InboxAlly
- MX toolbox
- Barracuda
These tools aid in avoiding spam traps, improving deliverability, and monitoring domain health and reputation data.
-
Fortify Your Email Authentication Protocols
Utilise email authentication protocols (SPF, DKIM, DMARC) to authenticate outgoing and incoming email messages, reducing spam and enhancing recipient trust.
These protocols verify your existence as a sender, aiding in the prevention of unwanted spam in inboxes. You can also consult with your domain administrator or development team for setup assistance.
-
Strategically Choose Your Email Recipients
Improve domain reputation by selectively sending emails to a smaller, engaged audience to avoid spam folder issues.
Focus on building a high-quality opt-in email list from the start to maintain good email deliverability and protect domain reputation.
-
Deliver Genuine Value to Subscribers
Another tip to improve domain reputation is offering genuine value to subscribers. Avoid generic messages and focus on strategic communication that provides helpful content insights and strengthens the relationship with your audience.
Wrapping Up
Remember, to improve the score, one must have to know the current scores. However, you can check your domain reputation score by using free online tools like Google Postmaster and more. Then, set goals and implement the tips mentioned above to improve your domain reputation score.
A higher domain reputation score means a higher mail delivery rate, higher user trust and reduced risk of blocking. So, keep improving your domain reputation score.