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Suppose you are sitting in a restaurant waiting for your order, but it arrives an hour after ordering. Will you revisit this slow-service restaurant? Most probably, No. In fact, most people are likely to give this restaurant poor reviews and ratings. 

Similar is the case with the speed of a website. If it takes a lot of time to load, users will be forced to move to another site that loads faster. Results? — poor conversions, low traffic, customer drop-offs, and whatnot. 

Thankfully, choosing the right NZ web host can save you from this problem. Only a few people know, but your choice of domain and hosting service can have a significant influence on the speed of your website. 

Read on to know more!

What is Website Speed?

Website speed refers to how fast a web browser is able to load the web pages of a fully functional website. Sites with poor speed often drive users away, resulting in the poor performance of the business. 

Why Does Website Speed Matter?

Website speed plays an essential role in deciding the success of a business for the following reasons:

  • Conversion Rate: The conversion rate of a business is directly proportional to its website speed. A fast-loading site not only attracts more customers but also encourages them to make purchases. On the other hand, slow websites render poor conversions and often result in customer drop-offs. 
  • User Experience: Slow response leads to a bad user experience. This can have a negative impact on your reputation in the market and overall performance of the business. 
  • Search Engine Optimization: Search engines like Google prioritize the sites that load within 3 seconds. So, if your website takes longer than it, it may not be ranked on the top pages of search engines. 

How Can NZ Web Hosting Impact Your Website Speed?

The choice of your hosting plan and provider can easily make or break your website performance. Below are some characteristics of a web host that can impact your website speed:

  • Host Location: The location of your web hosting services can decrease or increase your page loading speed. If the servers are located thousands of miles away, the web pages will take longer to load due to higher network latency. 
  • Competition With Other Sites: Your website speed also depends on the total number of users served by your host. This is the reason why growing businesses prefer dedicated servers over shared hosting to avoid waiting for computational resources. 
  • RAM Power: How fast your data can be processed and transferred depends on the power of RAM. Note that each hosting provider has a certain level of RAM power. Thus, it is advisable to choose a hosting service that has high RAM capability. 
  • Storage Disks: Traditional storage used by most hosting providers is SSD. But nowadays, web hosting sites have started using NVMe (Non-Volatile Memory Express) technology to offer high speed and low latency to users. 

Final Words

Website speed is an important factor for businesses whose revenues come from online conversions. Although there are many factors that affect the speed of a website, web hosting providers play a major part. This is the reason why it is important to choose the top web hosting services carefully.